August 19, 2007 | Broadcast News

BldgBlog has a neat article on architectural sustainability. Here’s a note for you to ponder about.

” To use an inappropriately over-simplified example, imagine two identical 60-story high-rises. The architect of Tower A convenes his engineering team one day and they proceed to rearrange some of the building’s internal structural steel; they’re thus able to cut out some cantilevers, for instance, and to eliminate excess building material, more generally. This reduces the structure’s embodied construction energy, by which I mean transport costs, steel manufacture, etc. A few days later, maybe the architect of Tower A even cuts out 10% of the track-lighting, or he makes the office lobbies a tiny bit smaller and, thus, easier to climate-control.
The architect of Tower B makes no such changes – but he does add a wind turbine to the roof.

Architect A has arguably had a much greater impact on his building’s environmental bottom line – but we don’t hear about Architect A.

We hear about Architect B, because wind turbines look great, they are easy to explain, and they don’t require much journalistic research.

Architect B – who has mastered the art of ornamentalizing sustainability – comes off as a hero; Architect A, despite his accomplishments, is overlooked. ”

Read the full article here.

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Adib is the co-founder of FIVEFOOTWAY and a senior designer at FARM. He is also sometimes known as misterdibster.