Architects! Use language that playfully enhances the flow of design intentions between you and your client.

Suppose the noun “architecture� could be banned from daily use starting now and “playing� took its place. As preposterous as this hypothetical might seem, try to “go with the flow� for a moment. And “going with the flow� is why I’m asking you to temporarily abandon the fixity of the word “architecture� and consider a word evoking dynamic process rather than static object.

More from Norman Weinstein at ArchNewsNow

JJ is the co-founder of 5ft Creatives and he is now a legal alien in the US of A